Welcome to Normal
Are you also absolutely NORMAL?

At NORMAL, you will be part of a community that goes far beyond national borders. Here, being together is more important than bearing a title, and cooperation is stronger than distance. We meet each other at eye level, with a curious and open mind. To us, this is absolutely normal.
Since we opened the doors to our very first store in 2013, we have not only been offering NORMAL customer experiences to customers in Denmark - but also in many other European countries. We now have more than 800 stores, and we have more to come.
But even though we are growing so fast – or maybe because we are growing so fast – we hang on to our odd angles and a deepfelt desire to do things our own way. Because this is how we can best reach our common goal: Creating unique customers experiences that are both surprising and smile-inducing. With us, it is absolutely normal to have chocolate and shampoo on display side by side in the stores – or to see our customers walking out of the store with products that they had no idea they needed. Even when they were actually just there for a new deodorant.

Freedom, errors and community
With us, you will have freedom to use your competencies in new ways – well, actually we expect you to have a desire to challenge yourself and bring yourself into play. We play to win, not to avoid losing, and we believe that the best ideas often start when we ask ourselves: What if…? We like to celebrate, and we celebrate even mistakes because we learn from the errors that we encounter. We have no “yours and mine” when it comes to problems. All problems are our problems, and we solve them together.

People as a whole
At NORMAL, we do not only see your qualifications – we see you as a whole. And no matter if you are working in one of our stores or in one of our warehouses or headquarters, we believe that you will develop the best if you are met with responsibility and trust. And no, you will have no bulky manuals with us. That’s not how we do it. But you will have lots of room to grow. Here it is absolutely normal to go from first day to rocket speed – and still being down to earth.

A unique culture – just like you
If you ask our colleagues, they will tell you that NORMAL is very special. Because we have a strong sense of community, and community always comes first – literally speaking. At NORMAL, we do not pursue individual goals, but we celebrate every achievement that we reach together. Because we know that success is better when it is shared. And, by the way, we are always in for a celebration. Because going to work must be fun. So, if you love spontaneous ideas, odd angles, hard work and broad horizons we have one question for you: Would you like to join us?
All our current job openings
Our journey
About NORMAL Group
At NORMAL, we sell completely normal goods at fixed low prices. The assortment includes well-known brands within categories such as skin care, hair care, oral care, shampoo, makeup, and cleaning. In short: All the things that you cannot do without in your everyday life and which should not be missing on the shelves in your home.